Pokémon GO is celebrating its 10-year Anniversary and it really has been a joyride. The game that has been around since 2016 has come to be a phenomenon even for celebrities. The best part is that it also coincides with the 30th anniversary of the franchise.
The anniversary event celebrating the game is called Memories in Motion. It is a seasonal celebration, Tuesday, July 21, 2026, at 10:00 a.m. to Monday, July 27, 2026 at 8:00 p.m. local time. The celebration event comes with Mythical encounters and many Augmented Reality features & rewards. Let’s follow LDShop, as in this guide, we will thoroughly cover the schedule, rewards and everything you can look forward to in the 10th anniversary event. So let’s dive in!
Event Schedule and Duration
Ultra Unlock: 10th Anniversary Edition
Tuesday, July 21, 2026, at 10:00 a.m. to Monday, July 27, 2026 at 8:00 p.m. local time
Event Bonuses
First partner Pokémon may have a team-specific Special Background!The Special Background is determined by the team you are on when the encounter begins. Trainers without a team cannot encounter a first partner Pokémon with a Special Background.
Wild Encounters
Trainers may encounter event-themed Pokémon in the wild.There will be different Pokémon featured on different days of the event.
The following Pokémon have a chance to be attracted to normal Lure Modules.
Beldum*
Gible*
Dreepy
And more!
*If you’re lucky, you may encounter a Shiny one!
|
Duration |
Wild Encounters |
Bonuses |
|
July 21 at 10:00 a.m. – July 23 at 10:00 a.m. local time |
Bulbasaur* |
6× XP for catching Pokémon. |
|
July 23 at 10:00 a.m. – July 25 at 10:00 a.m. local time |
Rowlet* |
8× XP for catching Pokémon. |
|
July 25 at 10:00 a.m. – July 27 at 8:00 p.m. local time |
Rowlet* |
10× XP for catching Pokémon. |
Willow’s Birthday Research
Tuesday, July 21, 2026, from 10:00 a.m. to 8:00 p.m. local time
New Avatar Item
The following avatar items will be available for free in the in-game shop during this event.
Professor Willow–Style Lab Coat
Professor Willow–Style Pants
Professor Willow–Style Gloves
Professor Willow–Style Shoes
Professor Willow–Style Backpack
Professor Willow Glasses
Masterwork Research: Glimmers of Gratitude
For US$4.99 (or the equivalent pricing tier in your local currency), you’ll be able to pick up a Masterwork Research story, Glimmers of Gratitude, which leads to an encounter with Shiny Shaymin!*
Ticket holders will gain access to the Masterwork Research story during the Ultra Unlock: 10th Anniversary Edition event. To receive the Masterwork Research, you must open Pokémon GO at some point during the event. After you’ve received the Masterwork Research, you can complete it at any time.
Masterwork Research is intended to be completed over a long period of time.
*Trainers who have already obtained the Masterwork Research story Glimmers of Gratitude will not be able to purchase it again.
Stickers
You’ll be able to get event-themed stickers by spinning PokéStops, opening Gifts, and purchasing them from the in-game shop.
Major Milestone Bonuses
Reach Major Milestones on your GO Pass to unlock the following bonuses.
Tier 1 – Bonus Starting at Rank 10
- 2× Candy for catching Pokémon
Tier 2 – Bonus Starting at Rank 20
- Increased chance to receive Candy XL
Upgrade to the GO Pass Deluxe to strengthen the following bonus.
Tier 1 – Bonus Starting at Rank 10
- 3× Candy for catching Pokémon
The GO Pass and Deluxe Rewards
Golden Lure Module
Additional encounters with event-themed Pokémon
And even more goodies!
The GO Pass and its rewards are also seeing a more lenient reward system for the F2P players. The Free GO Pass offers rewards like Berries, Poké Balls, and encounters for increasing your rank through daily tasks. This is available for everyone.
On the other hand, the Deluxe GO Pass provides faster progression and more premium items like Super Incubators and exclusive 10th-anniversary avatar items. This is a paid pass, costing about 7.99$.
You can also do the Pokémon GO top up if you are running low on in-game funds! The best platform to make the top-up is LDShop, it lets players top up for less and it is a great way to save money.
Featured Pokémon and Rewards
Complete Pass Tasks to rank up your GO Pass to earn the following rewards.
- 10th Anniversary Tee (Yellow)
- Golden Lure Module
- Encounters with event-themed Pokémon
- And even more goodies!
- Trainers who upgrade to the GO Pass Deluxe can also earn the following rewards.
Conclusion
The Pokémon GO 10th Anniversary event is going to be a special one. Players are in for a ride as Mythical Volcanion is the focus of the Memories in Motion season. , this anniversary is going to be very rewarding for you!
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Edmund G. Kolis Experienced Game Editor
I'm a game guide writer with over 20 years of experience playing all types of games, especially anime-style RPGs, gacha and sports games. I love finding smart ways to beat tough levels without spending too much money. By studying game mechanics and character systems, I create easy tips to help players save time and resources. When I'm not gaming, I watch anime to get inspiration for strategies. My goal? To help you enjoy games more and stress less – even when facing "impossible" bosses! Let’s make gaming fun and affordable together!
